Updated – May 3, 2026
Choosing the right font colors on a webpage is mainly about readability, contrast, and visual hierarchy. Good color usage makes text easier to read and guides the user's attention.
Review some of these best practices designers and UX experts commonly follow and use on many modern websites and apps.
The safest choice is dark gray instead of pure black.
Headlines can use stronger colors to stand out.
Links should be visibly different from normal text.
| Link usage | Color |
|---|---|
| Default link | #2563EB |
| Hover | #1D4ED8 |
| Visited | #6B21A8 |
Note that link colors are very important. Blue links work best because users instinctively recognize them as clickable.